Elena Tika Gurung

Elena Tika Gurung is a content creator who began her journey on Instagram in 2014. Working single-handedly using her mobile phone, she produces relatable vines and videos inspired by day-to-day life. Over the years, she has built a significant online presence, securing 57.7k followers on Instagram and accumulating 1.1 million likes on TikTok. While she also has a YouTube channel with 30,000 subscribers, she prioritizes TikTok and Instagram, where she carefully schedules her photos, vines, and TikTok videos in a structured pattern to engage her audience.

To monetize her platforms, Elena collaborates with various brands and works with an advertising agency to secure campaigns, which included her very first paid project with Livon. She prefers flexible collaborations that allow her to promote products in her own style and personality, rather than relying on strict scripts. Beyond content creation, Elena is highly conscious of the social impact of digital media, expressing concern over how certain viral trends on TikTok might negatively influence younger audiences by romanticizing domestic violence and toxic relationships.