AASHISH ADHIKARI

Aashish Adhikari is the co-founder of Redmud Coffee, a prominent brand he established with an initial investment of 50,000 rupees. After working a job for eight years and starting his career at the age of 31, Adhikari built his business on the values of hands-on leadership, persistence, and authentic customer service. Beyond his coffee enterprise, he founded the platform and podcast Mero Dui Paisa to share his business experiences, mentor young people, and build a supportive community for entrepreneurs in Nepal. He is also involved in supporting other local business initiatives, such as the corn-focused venture Makai Ghar.

Adhikari spent eight years in the United States, where he ran an eBay store and gained early experience making and losing money. Raised in the Anamnagar area with a family philosophy centered on service, he remains grounded in his roots as a metalhead and creative hobbyist who once recorded demo music. As a father, he focuses on teaching his young son about risk-taking, accountability, and the realistic value of money. Adhikari is highly optimistic about Nepal's potential, advocating for opportunities in tourism, agriculture, and the pragmatic legalization of marijuana, while constantly encouraging the next generation of youth to take action, embrace failure, and remain persistent.